Brand Strategy
With oversight over apparel/accessories production for a growing range of brands, Tea’s interpretation of brand needs and subsequent product specifications form the core of her offerings within the global design platform. Success depends on an multitude of factors; the complexity of modern-day decision-making necessitates efficient, ever-evolving strategies that holistically offers clients the kind of all-around service that enhances business relationships in the market sphere of influence.
Tea’s unique set of abilities are tested when the same group of designers depend on her for design leadership across a set of brands that each require distinct brand strategies. Tea specializes in task setting & management for individual designers while streamlining work efforts along the appropriate chain of command, ensuring timely delivery of design products and a high standard of team-based collaboration across three continents.
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Global Design Management
One of the biggest challenges within a multinational company is the cross-cultural interactions that occur on a daily basis across different time zones. Tea is based in the EU, but also works with companies in Asia and the USA, offering leadership & inspiration to designers from three difference continents. Tea has spearheaded multiple revisions of organisations on a company-wide basis to allow for a more streamlined design performance.
Value Proposition
In a bid to increase efficiency and profit, clients often challenge optimisation strategies presently utilized within the company structure. Tea’s daily prerogative is to streamline work effort, raising the quality and quantity of design product production. Over time, a collective value has been added through how design philosophy and work culture contributes to growth. As such, value proposition predictions for the future is on the increase and client buy-in from major clients are in line with highly optimistic expectations.
