the project.

As part of the FORTUNE TECH yarn mill transformation, we led the complete rebranding of the yarn mill’s visual identity, redefining their image across all physical and digital touchpoints.

This included the redesign of the logo, business cards, and packaging elements such as swatch hangers and customer-facing materials. We also developed a refreshed website that aligned with the new brand direction, along with bespoke seasonal gifts and marketing collateral. In parallel, we crafted the creative direction for a standout exhibition booth experience, ensuring every detail — from layout to visual storytelling — communicated the brand’s new positioning with clarity and impact.