the project.

For the AW25/26 season, our studio delivered a full-service concept-to-showroom execution for MGF Sourcing for one of their leading fashion brand, curating a complete visual merchandising experience to be presented to the C-suite leadership and top-tier buyers.

Our work spanned from trend forecasting and concept development to the full styling, product selection, and on-site showroom setup across both menswear and womenswear. We carefully translated key seasonal trends into ready-to-buy outfits, crafting capsule stories that aligned with the brand’s vision and market positioning. Every style, color direction, and product pairing was meticulously chosen — from denim to outerwear, knitwear to tailoring — creating a cohesive floor set that highlighted the must-have pieces for the AW25/26 season. The final showroom display wasn’t just a presentation; it was a strategic brand moment designed to guide decision-making, drive buyer confidence, and reinforce trend relevance across all apparel categories. This turnkey approach is ideal for vendors seeking to elevate their storytelling to brands, sharpen their retail readiness, and captivate buyers with a compelling, trend-led narrative.