the project.

For the AW26/27 season, we collaborated with Chinese yarn mill SOIPOI to develop and launch a fully immersive and future-driven trend concept that positioned the company as a leader in crafted innovation. The TDS studio led the entire creative direction — from the development of the seasonal trend narrative and color palette to the editorial and graphic design of all catalogues and inspiration and creative direction of the exhibition booth and visual display.

A key highlight of the project was the creation of a standout A3 stitch trend catalogue — a premium-format book that featured hyper-crafted, modern stitch developments combining a variety of yarns and color combinations. These tactile compositions were strategically designed not only to spotlight each yarn's technical performance but also to reflect the season’s broader aesthetic vision. The collection, launched at leading global yarn fairs, was praised for its bold originality and editorial precision, reinforcing the brand’s positioning as a benchmark in trend innovation. This project exemplifies how deep creative storytelling, high-quality textile execution, and editorial excellence can come together to elevate a brand's presence across global markets.